Privacy Policy

ESMELLE We respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.esmelle.com, make a purchase, or otherwise interact with our services.

Information We Collect

We may collect the following types of personal data:

  • Contact Information: name, email address, phone number, shipping and billing address
  • Account Information: username, password, and other account details if you create an account
  • Payment Information: credit/debit card details or other payment method details (processed securely by our payment processors)
  • Order Information: products purchased, order history, and preferences
  • Technical Data: IP address, browser type, device information, operating system, and cookies
  • Marketing Preferences: your preferences in receiving marketing from us and your communication preferences

How We Use Your Information

We use your personal data to:

  • Process and fulfill your orders
  • Communicate with you about your orders and account
  • Provide customer support
  • Personalize your shopping experience
  • Improve our website, products, and services
  • Send you promotional messages (with your consent where required)
  • Comply with legal obligations

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the UK, we process your personal data based on the following legal grounds:

  • Performance of a contract (e.g. to fulfill your orders)
  • Consent (e.g. for marketing communications)
  • Legitimate interests (e.g. improving our services)
  • Legal obligations (e.g. record-keeping, fraud prevention)

How We Share Your Information

We may share your information with:

  • Service Providers who help us operate our business (e.g. payment processors, shipping carriers, IT support)
  • Professional Advisors such as accountants, auditors, and legal advisors
  • Authorities or Law Enforcement when required by law or to protect our legal rights

We do not sell your personal data to third parties.

International Data Transfers

Your information may be transferred to and stored in countries outside the EEA or the UK, including the United States. We will ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

Data Retention

We will keep your personal data only for as long as necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements.

Your Privacy Rights

Depending on where you live, you may have the following rights:

  • Access to your personal data
  • Rectification of inaccurate data
  • Erasure of your data (“right to be forgotten”)
  • Restriction or objection to processing
  • Data portability
  • Withdraw consent (where applicable)
  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at info@esmelle.com.

Cookies and Tracking Technologiess sent

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and for marketing purposes. You can manage your cookie preferences in your browser settings or via our cookie banner.

Children’s Privacy

Our website is not intended for children under 16, and we do not knowingly collect personal data from children.

Security

We use reasonable technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is 100% secure.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

Contact Us

For Service support or assistance, text HELP to +44 7923 112778 or email info@esmelle.com

Handcrafted

Our jewellery is handcrafted at our HK Atelier using recycled gold and responsibly sourced gemstones

MODERN HEIRLOOMS

Each of our jewels is imbued with a sense of discovery and is a timeless celebration of unconventional beauty

FREE DELIVERY

We offer complimentary, fully insured and tracked worldwide shipping on all orders, delivered in our signature E.M packaging